Metrocentre is the north-east’s premier shopping and leisure destination. The crew at Iconic worked with the local team to develop their much-anticipated Christmas TV commercial. The 30 second ad features the inhabitants of a local neighbourhood waking up to a magical snowfall – the snowflakes transforming into the logos of the shopping centre’s unrivalled retail and leisure brands.
The campaign achieved tremendous results, highlighting the new tenant line-up and generating record sales over the critical Christmas period.
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