As the biggest and most prestigious retail destination in Hungary, Arena Mall always needs to lead the way and challenge its audience.
Our Christmas campaign presented an alternative nativity scene and a recreation of classical paintings using modern fashions, top models and a seductive, tempting attitude that gently undermined seasonal traditions.
Running across social media, digital advertising and Youtube, the videos subtly brought the main campaign to life and generated enhanced engagement among it’s trend-setting urban audience.
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